Brand Guideline Assignment

This assignment focuses on developing a comprehensive brand guidelines document that defines and standardizes the visual and verbal identity of a business or brand. The goal is to create a consistent and cohesive brand presence across all marketing and communication platforms.
You will be required to outline key branding elements, including:
Brand Overview: Mission, vision, core values, and brand personality.
Logo Usage: Primary logo, variations, spacing, and incorrect usage examples.
Colour Palette: Primary and secondary brand colours with hex/RGB codes.
Typography: Font families for headers, body text, and special use.
Imagery: Photography style, icon usage, and visual tone.
Voice & Tone: Guidelines on written communication, brand messaging, and key phrases.
Applications: Mockups or examples showing brand usage on websites, social media, business cards, packaging, etc.

This document will serve as a blueprint for maintaining brand consistency across internal teams and external stakeholders. You may choose an existing brand or create a fictional one for this assignment. All elements should be visually aligned, strategically justified, and presented in a clear, professional layout.