Mind Map Example

The Mind Map assignment is designed to help visually organize and connect the key elements of your content strategy. This creative and strategic tool will serve as a blueprint for how your brand will develop and deliver content aligned with its marketing objectives.
Your mind map should be centred around a core theme or pillar topic (e.g., "Sustainable Coffee Culture" for a café brand), and branch out into subtopics that support your overall strategy. Each subtopic should be further divided into specific content ideas, formats, platforms, and audience segments.
Your mind map should include:
Central Theme: The main idea or campaign focus.
Primary Branches: Key strategic content areas (e.g., Brand Story, Promotions, Customer Engagement).
Secondary Branches: Specific topics, content formats (e.g., blog, video, infographic), or channels (e.g., Instagram, email).
Audience Tags: Indicate the segments (e.g., students, professionals) to which the content is aimed.
Visual Clarity: Use colour coding, icons, or symbols to organize ideas clearly and aesthetically.
This assignment helps you think holistically about your content, ensuring that every piece aligns with your brand’s goals and audience needs.